WICHITA, Kansas -- All of the attention was on the Wichita State Shockers Tuesday evening as players made their rounds giving interviews and answering questions for the big media.
"Do the little things right to help your team win," said Ron Baker.
"The intensity efforts," said Ron Baker. "Doing things you need to do correctly."
This is only just the beginning of the Final Four madness.
Dozens of camera crews from the national level filled the halls of Koch Arena Tuesday morning.
"It's been a long journey for me," said Carl Hall.
Wichita State University's basketball players like Ron Baker and Carl Hall were just some of the players who made their rounds with big media names, including ESPN.
Players were fielding questions about their teammates, their love for basketball, and the City of Wichita.
"I mean it's great publicity," said Graduate Assistant Brett Damaskos, Media Relations for Wichita State University.
The great publicity for the Wichita State Shockers could also mean dollars signs for the university in terms of free advertising.
A recent study out of George Mason University found tournament success for Virginia Commonwealth University during the 2011 NCAA Tournament.
Their success generated more than $677 million in free advertising, which ultimately increased their number of interested applicants and admission.
"We're not from the Big 12. We're not from the PAC 12 school," said Damaskos. "We don't really get this much coverage all the time."
Wichita State's Media Relations Department hope the tournament coverage and the publicity in the long run will give the university something that money can't buy.
"It's a great place to be now that we're able to show more people about that can only enhance our profile," said Damaskos. "I mean we're really going to enjoy it and hopefully we see the fruits of it."
Just released this week is the latest edition of Sports Illustrated.
The Wichita State Shockers landed on the regional cover with the headline reading, "Shock The World."
This isn't the first time the Wichita State Shockers landed on the cover.
They were last featured on the cover back in 2006 for their Sweet 16 appearance.
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