WICHITA, Kan. (KSNW) — Nordstrom Rack, located in Bradley Fair, opened to the public at 9 a.m. on Thursday.

Nordstrom Rack says they offer customers “up to 70% off on-trend apparel, accessories, beauty, home and shoes from many of the top brands sold at Nordstrom stores, as well as core services like online order pickup for Nordstrom.com and NordstromRack.com, easy returns and alterations at select stores.”

Customers KSN News talked to were happy that the store is now located in Wichita. Many traveled to shop at the store elsewhere.

“Yes, very excited. I used to shop at the store in New York,” said Nancy Shih, a Nordstrom Rack customer.

“We love the prices. The prices and the brands that they have here,” said Emily Green, a Nordstrom Rack customer.

The grand opening featured light bites, gift card giveaways, beauty activations and more.

As part of the opening, Nordstrom Rack is unveiling a new “visual identity” that they say will reflect the authentic, empowered and expressive spirit of their customers.

“The identity aims to further differentiate Nordstrom Rack in a competitive and loud off-price retail market, attract new customers and better connect with existing customers,” Nordstrom Rack says. “It is inspired by the Rack logo used in 1970s and 80s, and modernized for today.”