Easter is almost here, and Reese’s Mini Peanut Butter Chocolate Eggs continue to be the most popular Easter candy.

According to RetailMeNot, 35% of Americans’ favorite Easter candy is Reese’s Mini Peanut Butter Eggs (up 11% from 2021). America’s least favorite Easter candy this year is Peeps at 9%

Nearly 79% of Americans intend to purchase candy for Easter this year. And on overall Easter Celebrations, people will spend an average of $55 this year.

Favorite Easter Candy

  • Reese’s mini peanut butter eggs: 35% (vs. 26% in 2021)
  • Jellybeans: 13% (vs. 24% in 2021)
  • Cadbury eggs: 21% (vs. 20% in 2021)
  • Chocolate bunnies: 19% (vs. 16% in 2021)
  • Peeps: 9% (vs. 14% in 2021)

Easter Celebration Spending

  • $1 – $19: 11%
  • $20 -$29: 15%
  • $30 – $49: 20%
  • $50 – $74: 22%  
  • $75 – $99: 12%
  • $100 – $149: 15%
  • $150 or more: 6%