Salvation Army red kettle campaign: ‘$70,000 across the city down from where we wanted to be’


It’s almost the end of the Salvation Army’s largest fundraising effort. The holiday campaign ends in January, and they say the non-profit is short of their goal.

This is a busy time for the Salvation Army, and it’s the season they do their most recognized fundraising effort. But they say the red kettle campaign, fell short this year.

Ringing loud and spreading Christmas cheer, are the duties of a Salvation Army red kettle volunteer, that Major Jim Curl knows well.

“Merry Christmas, good to see ya,” said Major Jim Curl, Wichita City Commander at The Salvation Army.

You may have seen major curl gathering donations this holiday season, and they’re moments, he treasures.

“Watching the little kids put their money in the kettle,” said Major Curl.

But the money collected from this year’s red kettle campaign, didn’t meet their goal, and was the lowest in five years.

“About $70,000 across the city down from where we wanted them to be,” said Major Curl.

Major Curl says people are still generous, but they needed more of this.

“We just did not have enough volunteers on street corners this year and we had a lot of empty and vacant sites for our kettles,” said Major Curl.

Major Curl says they want to make up the difference by the end of January. He says they want to raise one point five million dollars, and restore hope in peoples’ lives, more people than you may think.

“It surprised me quite a bit to see the number of people that are in need, the number of people on the street in the Wichita, Sedgwick County area,” said Major Curl.

It’s a goal he believes is possible.

There are still ways you can donate and those are by mail, online, or in person at their office, and Major Curl hopes next year, they can partner with more groups to increase their red kettle volunteers.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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