SEOUL, South Korea (AP) – South Koreans have waited 16 years for a savory, crispy bite that would satisfy their taste buds and right an infamous wrong.
This week, they finally could fill a bowl with the cereal they wanted all along: green onion-flavored Chex. The product’s release has taken on surprising cultural significance for an odd culinary experiment.
A vote that green onion Chex suspiciously lost in 2004 became a marketing mishap. Kellogg’s Korea released the limited-edition, green onion Chex this week with a catchy ad and an apology for the wait. Was it worth it? One of the first tasters found it artificial. Others say skip the milk and eat it alongside a beer.
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